
home innovation
about the space
Home Innovation is Target’s flexible floor-pad which updates seasonally; engaging shoppers in order to drive basket-building, improve value perception, and increase brand love.
This space is in 1,300 of the best-performing stores, so we leverage it to launch new brands, design partnerships, and limited-time offers. The following work represents some of my favorite sets over the years.
from concept to reality:






cue the jingle bells…
the video below showcases some of my work at Target for holiday 2020