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visual merchandising

Visual theory, color story, balance, elevation, a fully-integrated brand experience, & telling compelling stories through merchandise categories. Visual merchandising is not only a business, but an art form (although it is not traditionally recognized as such).

Mallory Mason QuoteAlvares Quote

The following is a sample of my work while serving as Brand-Visual Manager in-store at EXPRESS.

 

EXP men's hot zone holiday

Men's holiday hot zone (Merino Sweaters) with shirt shop (1MX shirts & ties) flowing warm-cool-neutral.

 

EXP men's 1MX wall

Men's holiday 1MX impact wall flowing warm to cool; uppers removed from best-selling cool category to allow additional inventory during peak holiday season.

 

EXP men's 1MX wall spring

Men's spring 1MX impact wall, with cools in the wall & warms paired with pants & sweaters on lead table.

 

EXP men's tie table

Men's tie table, featuring premium shirt/cuff-link/tie hook-up combinations.

 

EXP men's shirt shop

Men's spring shirt & tie shop.

 

EXP men's shirt shop holiday

Men's holiday shirt & tie shop.

 

EXP men's denim

Men's denim room, maximizing salesfloor inventory by shelving zone floor-to-ceiling.

 

EXP men's denim

Men's denim room close-up.

 

EXP men's casual

Men's casual zone created in denim wall to compensate for high square-footage store with lower inventory.

 

EXP cashwrap holiday

Holiday cashwrap, decorated with visual props.

 

EXP women's studio

Women's studio; mannequin elevation leads zone, wall flows warm-to-cool, balanced with mannequins & uppers. Denisty of product features folded shelves & face-outs.

 

EXP women's studio midzone

Women's spring midzone featuring mannequin elevation.

 

EXP women's party

Women's fall party zone.

 

EXP women's denim

Women's fall denim room.

 

EXP women's casual

Women's spring casual cargo zone.

 

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