Visual theory, color story, balance, elevation, a fully-integrated brand experience, & telling compelling stories through merchandise categories. Visual merchandising is not only a business, but an art form (although it is not traditionally recognized as such).
The following is a sample of my work in-store at EXPRESS.
From concept to reality: men's casual wall. Added fashion to the wall with full forms & blew up shorts in a major way, showcasing the breadth of color.
From concept to reality: men's polo shop. All polos are consolidated to create a one-stop-shop for our guy.
Women's Studio: created a core suiting destination in the wall behind the wear-to-work pant bunks, which anchor the shop. Fashion is brought into the zone through a mannequin pod & strong outfitting in the wall.
Women's Casual: This shop sits adjacent to the denim wall, so we infused this casual zone with denim elements. Tees, tanks, scarves, flip-flops, & shorts. The ultimate one-stop shop for summer.
Men's holiday hot zone (Merino Sweaters) with shirt shop (1MX shirts & ties) flowing warm-cool-neutral.
Men's holiday 1MX impact wall flowing warm to cool; uppers removed from best-selling cool category to allow additional inventory during peak holiday season.
Men's spring 1MX impact wall, with cools in the wall & warms paired with pants & sweaters on lead table.
Men's tie table, featuring premium shirt/cuff-link/tie hook-up combinations.
Men's spring shirt & tie shop.
Men's holiday shirt & tie shop.
Men's denim room, maximizing salesfloor inventory by shelving zone floor-to-ceiling.
Men's denim room close-up.
Men's casual zone created in denim wall to compensate for high square-footage store with lower inventory.
Holiday cashwrap, decorated with visual props.
Women's studio; mannequin elevation leads zone, wall flows warm-to-cool, balanced with mannequins & uppers. Denisty of product features folded shelves & face-outs.
Women's spring midzone featuring mannequin elevation.
Women's fall party zone.
Women's fall denim room.
Women's spring casual cargo zone.
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