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visual merchandising

Visual theory, color story, balance, elevation, a fully-integrated brand experience, & telling compelling stories through merchandise categories. Visual merchandising is my favorite art form. The following is a sample of my work while at EXPRESS. Photos span multiple stores (& multiple years) & feature store-specific adaptations that I created.

Full store photo decks are available where indicated by the "VIEW MORE" links.

 

Men's Casual Wall Sketch

From concept to reality: a sketch comes to life!

Women's Casual

Women's Casual: This shop sat adjacent to the denim wall, so we infused denim visual elements to create the ultimate one-stop shop for summer.

VIEW MORE: for the full photo deck of this floorset, click here.

 

Women's Studio

Women's Studio: created a core suiting destination in the wall behind the wear-to-work pant bunks, which anchor the shop. Fashion is brought into the zone through a mannequin pod & strong outfitting in the wall.

VIEW MORE: for the full photo deck of this floorset, click here.

 

Nittany Mall

A complete store flip: I brought a small team of visual merchants with me for this multi-day project at Nittany Mall in State College, PA. This store lacked architectural breaks, so we defined lifestyles through fixture blocking & mannequin pods to create a more cohesive customer experience. One of my favorite results of the project was this casual/denim room with monster table & runway.

VIEW MORE: for the full photo deck of this project (including before & after pictures!), click here.

 

accessory puck

Craft Corner: Despite the architectural challenge of having too many puck walls & not enough cabinets, I created an elevated accessory shop with the use of a drill & some old fixture shelves.

 

W Entry

White hot: I was told that I went too far with this double runway, but I thought it created a really compelling shopping experience.

 

women's dresses

It's all about the customer journey: depth of exciting visual moments guided her through the store.

 

DG HZ

Dual-Gender Entry: this doesn't seem like a big deal now, but it was highly-controversial when I created it for this single-entrance store.

 

women's denim

Floor-to-Ceiling: file this under "you know it's Holiday when..."

 

EXP men's denim

Denim-Denim-Denim: I love a denim wall!

 

EXP men's denim

Flashback: hilariously enough, the exact same wall as the women's denim picture above... just a few years between the two pictures.

 

EXP men's 1MX wall

Classic: Men's holiday 1MX impact wall flowing warm to cool; uppers removed from best-selling cool category to allow additional inventory during peak holiday season. This picture holds a special place in my heart, as it was my first floorset as a visual manager (I won't tell you the year here).

 

EXP men's tie table

Men's tie table, featuring premium shirt/cuff-link/tie hook-up combinations.

 

EXP cashwrap holiday

Holiday cashwrap, decorated with visual props.

 

Mallory Mason QuoteAlvares Quote

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